Why Talking About Underage Drinking and Substance Use Matters More Than Ever

Underage drinking and substance use remain critical public health issues, affecting millions of young people and their families every year. With shifting state laws on marijuana, the ongoing opioid crisis, and the high rates of youth alcohol use, it is more important than ever for parents, caregivers, educators, and communities to take action.

The Reality of Underage Substance Use

• Alcohol-Related Deaths: Alcohol is the third leading preventable cause of death in the U.S., contributing to approximately 88,000 deaths annually.
• Opioid Crisis: An estimated 2.1 million people ages 12 and older struggle with opioid use disorder.
• Marijuana Use: Nearly 30% of marijuana users may develop some level of marijuana use disorder.

These numbers highlight a growing concern that impacts not just youth but entire communities.

The Consequences for Young People

The risks of underage drinking and drug use go beyond experimentation—they can lead to serious, long-term consequences:

🚨 Injury or Death – Car accidents, overdoses, and risky behaviors put youth in immediate danger.
📉 Poor School Performance – Substance use is linked to lower grades, absenteeism, and reduced academic success.
🧠 Brain Development Risks – Alcohol and drugs harm brain development, leading to long-term cognitive and emotional issues.

The Role of Parents and Caregivers

Many parents underestimate their influence on their child’s choices, but studies show that when parents talk about the risks of substance use, children listen. The “Talk. They Hear You.”® campaign gives parents the tools they need to:

✅ Start the conversation early – Children begin forming perceptions about alcohol as young as age 9.
✅ Keep the conversation going – Almost 70% of high school seniors have tried alcohol, and half have used an illegal drug.
✅ Set clear expectations – Talking openly reduces the likelihood of underage drinking and drug use.

Resources to Help Start the Conversation

Since its launch, the “Talk. They Hear You.”® campaign has provided free resources to help parents and caregivers engage in meaningful conversations with their children. These include:

• Interactive tools to help parents practice talking about substance use
• School and community resources to support educators and local leaders
• Podcasts and videos featuring expert advice and real-life stories

The campaign has also expanded its focus beyond alcohol to include marijuana, opioids, and prescription drugs, ensuring parents have the latest information on substance use prevention.

Join the Conversation

Preventing underage drinking and drug use starts with awareness and continues with action. Get involved today by exploring the resources available through “Talk. They Hear You.”® and learning how you can help keep children safe.

🔗 Learn more and access resources here: SAMHSA “Talk. They Hear You.”®

By taking small steps now, we can make a big difference in protecting the health and future of our youth. Start the conversation today—because they are listening. 🎙💬